I write to convey ideas with clarity.

If I have to kill a few darlings (and a lot of puns) along the way, so be it.

The formats change, but my commitment to the reader never does.

Consumer Trust

Conference Deck

Taking a Content Cleanse (Found Conf)


Event Program

Challenger Summit 2018 Agenda


Messaging Work

Wpromote Brand Narrative Guide

Consumer Trust

White Paper

How to Beat a Paid Media Forecast That’s Always Wrong


White Paper

Consumer Trust In A World Without Data Privacy


White Paper

Man Vs. Machine: A Surprising Experiment in Paid Media

three person pointing the silver laptop computer


What to Do When Customer Expectations Are Too High

waterfalls during daytime


How to Write a Creative OOO Message (And Why You Should)

selective focus photography of hanged clothes


How Retail Brands Can Repurpose Content to Maximize Results

Content Specialities

Asset Creation:


  • White Papers
  • Blogs
  • Guides
  • Checklists
  • One Sheets
  • Case Studies



  • Web Pages
  • Landing Pages
  • Email
  • Social
  • Sales Enablement
  • Event Promotion

Most fun asset I’ve created? Packaging for custom bags of coffee beans.

Check Out my blog

For a more playful style and casual tone, see my latest posts.

Open this for a feel-good

I feel like we all need a pick-me-up these days, so let’s play a game. Think of someone you love. It could be a partner or good friend or beloved...

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Identifying our own stories

I have to tell you about this terribly annoying thing my cat Pico does. Yes, the one that ran into the coffee table. (No, still not the same…) Every...

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Want to Work Together?

I’d love to be on your team and make your next project even better.