Portfolio
I write to convey ideas with clarity.
If I have to kill a few darlings (and a lot of puns) along the way, so be it.
The formats change, but my commitment to the reader never does.
Conference Deck
Taking a Content Cleanse (Found Conf)
Event Program
Challenger Summit 2018 Agenda
Messaging Work
Wpromote Brand Narrative Guide
White Paper
How to Beat a Paid Media Forecast That’s Always Wrong
White Paper
Consumer Trust In A World Without Data Privacy
White Paper
Man Vs. Machine: A Surprising Experiment in Paid Media
Blog
What to Do When Customer Expectations Are Too High
Blog
How to Write a Creative OOO Message (And Why You Should)
Blog
How Retail Brands Can Repurpose Content to Maximize Results
Content Specialities
Asset Creation:
- White Papers
- Blogs
- Guides
- Checklists
- One Sheets
- Case Studies
Copywriting:
- Web Pages
- Landing Pages
- Social
- Sales Enablement
- Event Promotion
Most fun asset I’ve created? Packaging for custom bags of coffee beans.
Check Out my blog
For a more playful style and casual tone, see my latest posts.
One Powerful Skill to More Quickly Recognize Our Limitations
Do you ever have an idea that keeps popping up, like when someone mentions Popeyes and then ads for chicken sandwiches follow you around the...
Are You Mindlessly Prioritizing This “Goal?”
Several years ago, a new map app burst onto the navigational scene. Waze was David against a Google Maps Goliath. Waze’s advantage was that it was...
How to Question Change to Ease Your Next Transition
Have you ever yelled out in frustration, simultaneously knowing that you shouldn’t be so upset while also feeling that in your case, you’re pretty...
Want to Work Together?
I’d love to be on your team and make your next project even better.