Portfolio


Hi HP!

I write to convey ideas with clarity.

If I have to kill a few darlings (and a lot of puns) along the way, so be it.

The formats change, but my commitment to the reader never does.

Consumer Trust

Event overview

Google partner event
 

I led the content process for the event, including contributing to agenda design and working with all speakers on presentation materials.

ConsumerTrust

Event Program

Challenger Summit 2018 Agenda

In addition to being part of the founding planning team, I wrote event content including the agenda. I also acted as the Speaker Liaison.

ConsumerTrust

Messaging Work

Wpromote Brand Narrative Guide

I led the creation of the brand narrative guide in collaboration with other marketing team members and senior leadership.

Consumer Trust

Email copy

event SAVE THE DATe

ConsumerTrust

email copy

event promotion

ConsumerTrust

email copy

event ticket promotion

Consumer Trust

email copy

webinar promotion

waterfalls during daytime

Blog

How to Write a Creative OOO Message (And Why You Should)

ManVsMachine

White Paper

Man Vs. Machine: A Surprising Experiment in Paid Media

Content Specialities

Asset Creation:

 

  • White Papers
  • Blogs
  • Guides
  • Checklists
  • One Sheets
  • Case Studies

Copywriting:

 

  • Web Pages
  • Landing Pages
  • Email
  • Social
  • Sales Enablement
  • Event Promotion

Most fun asset I’ve created? Packaging for custom bags of coffee beans.

Check Out my blog

For a more playful style and casual tone, see my latest posts.

Open this for a feel-good

I feel like we all need a pick-me-up these days, so let’s play a game. Think of someone you love. It could be a partner or good friend or beloved...

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Identifying our own stories

I have to tell you about this terribly annoying thing my cat Pico does. Yes, the one that ran into the coffee table. (No, still not the same…) Every...

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