Portfolio
Hi formations team!
I write to convey ideas with clarity.
If I have to kill a few darlings (and a lot of puns), so be it.
The formats may change, but my commitment to the reader never does.
blog
How Apple Mail Privacy Protection Impacts Auto Dealers
deck
Referral Program Overview
Messaging Work
Wpromote Brand Narrative Guide
website copy
Home Page
website copy
Careers page
website copy
free trial landing page
social copy
product/event promotion
social copy
webinar promotion
social copy
event promotion
Webinar
AMA-Style Educational Session
video
quick animated explainer
podcast ad
sponsored industry podcast
email copy
event promotion
email copy
event promotion
email copy
event ticket promotion
email copy
webinar promotion
Blog
How to Write a Creative OOO Message (And Why You Should)
White Paper
Man Vs. Machine: A Surprising Experiment in Paid Media
Content Specialities
Asset Creation:
- White Papers
- Blogs
- Guides
- Checklists
- One Sheets
- Case Studies
Copywriting:
- Web Pages
- Landing Pages
- Social
- Sales Enablement
- Event Promotion
Most fun asset I’ve created? Packaging for custom bags of coffee beans.
Check Out my blog
For a more playful style and casual tone, see my latest posts.
What NOT to Say to Someone Who Has Been Laid Off
A variation of this post was originally released in April 2020. Layoff news feels constant these days, and it’s highly likely you’ll know someone...
Feeling the comparison gremlin? 👿
“And now, do the other side.” I was in yoga class, and the instructor had just directed us to stretch our necks by dropping an ear toward one...
Prevent spiraling with this thinking shift
I was standing in my kitchen, still in my bathrobe. My fingers were stiff as I typed on my work laptop, and my nose felt cold, like a tell-tale...